Pete Noback has 20 years of experience writing and directing award-winning comedy advertising from Super Bowl commercials to engaging social media content for some of the world’s most recognizable brands. As a Creative Director with the leading advertising agencies including Ogilvy, BBDO, and mcgarrybowen, Pete understands that creative vision requires practical execution and clear, strategic objectives. He founded Underthink to produce content that generates immediate, visceral, emotional reactions. Great comedy, in particular, can’t be over-thought.
