Month: August 2016

What is Branded Content?


Here’s me, road-tripping across the country with the Wienermobile. What with all the buzzwords and trend-hopping in this business, it’s easy to get cynical. I’ve got a simple remedy: Drive across America in a thirty-foot-long hot dog. The response you get is instantaneous. And it’s sincere. We take it for granted that this ridiculous thing called

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Why Can’t Your Brand Have Fans?


Here’s me–a grown, 38 year old man, cheering for my favorite brand, the Chicago Cubs, after they clinched the National League Division Series last fall. I’m hugging Mitch, a beer vendor I just met, but who I still regard with a certain reverence and fond wistfulness. I stood in line for 4 hours for the

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