PROBLEM: Crystal Light? Isn’t that what women drank in the 80’s?
UNDERTHINK IT: Confident women can laugh at themselves. In 2011, the movie “Bridesmaids” came out and proved that funny women equaled big box office. We asked a simple question- Why can Bud Light be funny, but Crystal Light has to be all serious? No reason at all. But to this day, advertising still hasn’t gotten the memo.