PROBLEM: People stopped believing that banks were responsible members of their communities.
UNDERTHINK IT: Weave LaSalle Bank into the fabric of Chicago and put community first.
We owned the Chicago Marathon and made sure everyone knew it. Like this stunning out of home that inspired runners along the busiest expressway and near Mile 20 of the marathon, the point where most marathoners “hit a wall”.
“Coverage”
We created a warm clothing drive that encouraged the community to donate their unused warm clothing. If it’s warm, we want it. Because when you live in one of the coldest, windiest cities in the country, warmth comes before fashion.
And to further get out into the community and make the point that “a single article of clothing can make a big difference”, we made a warming tent out of a stocking hat and took to the streets on the coldest day of the year.
And, of course, we brought LaSalle Bank services to life in the most dramatic fashion possible, like this radio commercial that talked about the peace of mind LaSalle offers its customers by creating an opera out of your busy day.
“Checking Account Radio”