The Modern Wing

Experiential, Print

PROBLEM: Launch a world-class Art Museum in a city known best for sports and pizza.
SOLUTION: Put this accomplishment in context of our civic pride and make it relevant to everyone. The Modern Wing was the most successful new cultural launch in the last decade. In fact, in 2014, The Art Institute of Chicago was named the #1 museum in the entire world by TripAdvisor.

 

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The simple, “Mondrian” inspired design let the iconic architecture be the star. Targeted banners on tourism sites drove traffic and cultural conversation.
bus museum itself AIC front 6525700581_72c9fe7b7a_b 5149824696_cd094304ba_b