PROBLEM: Increasingly, Health Care is a business with ruthless efficiency. With roots in Catholicism, Presence Health still places the patient and the human spirit first. But even though they were the second largest network, name ID was lacking compared to Northwestern.
UNDERTHINK IT: Turn the very name–Presence–into an adjective synonymous with Compassion and a more human way of doing health care.
Primary Care 1:00
Peter Marino 1:30
Sister Hedwig 2:00
Cancer Care :60
OUTDOOR
