PROBLEM: As the central hub of the Midwest, Chicago is a regional powerhouse. But that local dominance has led to a certain complacency. All growth is now global.
UNDERTHINK IT: To pivot to the future, Chicago needs to see itself, not as “the second city” of the US, but as a first city on the world stage. With the 2016 Olympic Bid and NATO summit, we played a part.
“Chicago 2016: Baton”
“Chicago 2016: My Kind of Town”
“The Most American City”
OUTDOOR
