BOCA Burger
Social, Video
PROBLEM: Boca was the original veggie patty, but it was losing on taste to newer brands.
UNDERTHINK IT: Put BOCA on the menu at the tastiest food truck in town to build a local, grassroots following. Paid Facebook support gave people recipe ideas and drove them to the sampling effort.
“Chille Releno”
“Boca Benedict”
“Mediterranean Veggie”
