Napoleon in the Land of Giants
The Last Dance on ESPN tells a great story, but as usual in film, what isn’t dramatic is getting left out. A piece in defense of Jerry Krause and his deft management of incredibly complex organizational dynamics.
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Underthink Your Message In A Time of Crisis.
Let’s admit that’s it strange to think about messaging, brand content, and video production during a global pandemic. Many of us are still just catching up mentally to the reality of what this could mean to the health and lives of most of the world’s people. That is the most critical consideration at this time.
Tesla is an 80’s Vision of the Future.
With the unveiling of Cybertruck, Tesla’s design regression is complete. They have finally gone all the way Back To The Future. From the beginning – the most breakthrough thing about Tesla has been its aesthetic; not its tech. Like Jobs-Era Apple, the Tesla brand is boldly rooted in one single individual’s personal psychology. And that
What is Branded Content?
Here’s me, road-tripping across the country with the Wienermobile. What with all the buzzwords and trend-hopping in this business, it’s easy to get cynical. I’ve got a simple remedy: Drive across America in a thirty-foot-long hot dog. The response you get is instantaneous. And it’s sincere. We take it for granted that this ridiculous thing called
Why Can’t Your Brand Have Fans?
Here’s me–a grown, 38 year old man, cheering for my favorite brand, the Chicago Cubs, after they clinched the National League Division Series last fall. I’m hugging Mitch, a beer vendor I just met, but who I still regard with a certain reverence and fond wistfulness. I stood in line for 4 hours for the