PROBLEM: Some people only shopped at Walgreens when they were sick and needed to get well.
UNDERTHINK IT: Stay Well. Reposition Walgreens as a place to go when you’re healthy and want to stay healthy.
“Case Study”
“Launch Spot”
“Flu Home”
“Flu Office”
“Snowman”
Print
We nudged people towards staying well with little peel-off stickers for particular product discounts.
We even helped redesigned the entire Walgreens store with our Stay Well brand.
And we launched a tour across America to help people most in need stay well.
