PROBLEM: Northern Trust is a revered, 120 year old institution. How to embrace that historical strength while not appearing stodgy?
UNDERTHINK IT: Embrace new dynamic media and interactive features to show how Northern Trust remains at the forefront of change.
TV
“World of Paper”
“125th Anniversary Video”
iPAD
“Wealth Management”
“Life Planning”
“Fingerprint”
“Retirement Planning”