PROBLEM: Everyone knows Morton when it comes to Salt, but not when it comes to Pools.
UNDERTHINK IT: Take the iconic Morton Salt Girl out of the rain and into the sun.
“Pool Salt”
Real World Results
122% increase in volume sales at The Home Depot, 16% increase in brand favorability, and 18% increase in purchase intent.
1. Brand Goals: We lifted brand favorability for Morton by 16%.
On average, viewers watched 82% of the video that was 60 seconds long.
2. Product Goal: We increased purchase intent of “Professional’s Choice” by 18%.
3. Business Goal: We blew our 5% volume goal out of the water, increasing volume by 122% as a result of our marketing efforts. Resulting in an increase in dollar sales 84%.
